“Body positivism”, a new vision of the female body is flourishing on social networks

Celebrating the body in all its forms, tackling aesthetic diktats, questioning the injunctions made to women: for four years, Chloé Bidault, known as The Ginger Chloé on Instagram (211,000 subscribers) and Tiktok (442,000 subscribers ) made it his job. Inscribed in the wave of body positivismthe young woman intends to debunk the standards of beauty and advocates self-acceptance.

On Instagram or Tiktok, you talk about women’s bodies, you deconstruct beauty standards. When did your first ratings success occur?

There was a moment of change during the first confinement. Even in the midst of a pandemic, there were many talks about the need for women not to gain weight, to remain attentive to their appearance, with this idea that being thin is the only way to be beautiful… This shocked me and I wanted to express myself on this subject, in a more committed way.

On Instagram and Tiktok, I started to make a video a day, around the injunctions made to women: several have made a million views. I was talking about complexes, self-confidence, deleterious standards of beauty. I posted pictures of me, where I didn’t hide my cellulite or my rolls. These social networks are mainly used as showcases of his best life. While I did not present myself from my best angle, I did not expect to find such an echo. This shows that many are tired of seeing smooth, retouched images.

How did you come to discuss these themes on the networks?

I grew up near Bordeaux, with my two parents who work in the health sector. I studied at Sciences Po Toulouse: I have always been interested in current affairs, politics and social issues. I created my Instagram account at IEP. I started talking about my childhood, during which I suffered a lot from my hair color, being a redhead. In college, I suffered a lot of remarks about that, insults, harassment. I had no self-confidence at all at that time.

Around 16, I also set foot in the modeling world, after being spotted by a photographer who had approached me in the street. Sometimes I was called for shootings by agencies. This environment has continued to undermine my confidence: all the aesthetic diktats conveyed there, these standardized beauty criteria have greatly undermined my self-esteem. This is what I felt the need to talk about.

Today, I live from my work on social networks. I generate income by creating content for brands, most often inclusive or eco-responsible, who pay me. These are sponsored videos, posted in the middle of all my usual content that takes a lot of work out of me, magazine advertising style. Except that visibility is often more important there for brands: I have at least 100,000 views per post, when some newspapers don’t even have that many copies.

What are your subscribers looking for from you? A form of comfort?

My community ranges from the high school girl who questions her appearance to the postpartum mom who struggles to accept her body after pregnancy. Despite themselves, they tend to compare themselves to other women on social networks: a physical but also social comparison, which makes them feel bad after closing their application. For my content, I then draw inspiration from the movements born in the United States of positive body, which did me good when I discovered them a few years ago. I finally saw girls who made a 42-44, who loved themselves as they are, who wore clothes that I dared not buy.

On my accounts, I receive a lot of questions about self-confidence, about how to love your body. There is a real need to exchange. As for these young girls who wonder about their romantic relationship, who tell me “my boyfriend is forcing me to wax, would like me to do surgery”. People tell me painful things, to talk about their eating disorder, domestic violence they suffer. It’s sometimes difficult: not being a psychologist, I sometimes find myself at a loss to help them. I realize that there is a real malaise in relation to self-esteem in society.

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